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Nintendo of America president Doug Bowser talks about the prolonged life cycle of the Switch, and how it’s being bolstered by a steady stream of content.

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Nintendo consoles generally tend to have life cycles of five or six years, but the Switch is clearly an anomaly. It has now sold over 84.5 million units worldwide, and although it is now in the fifth year of its life, it seems to show no signs of slowing down. Nintendo has previously said it expects the Switch to have a longer life than their previous consoles, and recently talked to them The Washington Post, Nintendo America president Doug Bowser spoke briefly about that again.

“As we enter our fifth year, the Nintendo Switch really redefines what a console lifecycle looks like, and the vibrancy of that overall lifecycle with a strong cadence of content,” he said. Just over a year ago, Nintendo said it considered the Switch to be “rare” at the center of a lice cycle at that time.

The Switch’s hybrid design is, of course, a major factor that has driven sales, while the introduction of the cheaper Switch Lite in 2019 also boosted the numbers. But of course, the biggest factor has been the excellent support the console has received, from third parties, indies, and of course, Nintendo itself.

Meanwhile, the coming months and years are also looking stacked up for the Switch. The rest of 2021 is going to see the release of games like Shin Megami Tensei 5, Monster Hunter Stories 2, Metroid Dread, Advance Wars 1 + 2: Re-Boot Camp, a Brilliant Diamond Pokemon a Bright Pearl, among others. Meanwhile, people like Splatoon 3, Project Triangle Strategy, The Legend of Zelda: Wild Breath 2, Pokémon Legends: Arceus, Mario + Rabbids Sparks of Hope, and more are targeting 2022 launches.

With that kind of lineup, it doesn’t look like Switch sales will slow down any time soon – especially if that long-rumored Switch Pro launches not long from now.


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