One of the biggest and most prolific game publishers, Ubisoft, seems to be a time of change. Earlier in the year there were reports that the company would focus more on free-to-play titles with some withdrawing on the amount of ‘premium’ paid AAA titles. We’re starting to see some of that strategy already, like the recent F2P shooter announcement, XDefiant Tom Clancy. But the company wants you to know that the majority of their investments are still with the big titles.
As reported and detailed by VGC, in the latest earnings calls from Ubisoft, CEO Yves Guillemot reassured that the majority of the focus remains on paid premium titles. He said the split was around 80% in favor of those titles, with only 20% focusing on these new free-to-play initiatives. Guillemot compared these ventures with similar business decisions made in the past to enter a new market that has led the company to the great success it has had.
“Our new investment phase, initiated two years ago, is the natural evolution of our commitment to build quality and depth in our portfolio for the benefit of our players. This will ultimately lead to larger audiences and more recurring revenue.
“First, around 80% of our current investments are targeted at significantly expanding our premium offering by growing our most existing franchises, building new IPs with a focus on player engagement and social interaction, and adding entertainment brands a phenomenal license to our portfolio.
“Secondly, around 20% of our current investments are targeted at free play, to expand our brand universe and bring them to a wider audience across all platforms including mobile, across all geographies including markets n emerge, and with multiplayer titles designed. to be evergreen. ”
XDefiant Tom Clancy, the title most recently announced in Ubisoft’s free-to-play enterprise will have a closed beta on August 5th. The next paid game the company will release is Far Cry 6, which will launch October 7th.