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The mobile applications industry welcomes new ideas to expand its field. As the e-commerce industry gets a new boost with mobile apps to sell products or services more easily, many people are getting a way to generate income by creating demanding apps. An app can be used to earn money if it successfully justifies its purpose. Gaming apps are the best example in this regard. They are free to download but generate profits through in-app purchases. Native app developers for Android and iOS platforms are in great demand to create apps based on innovative ideas. Find out how a free app can make money.

Not all applications succeed in creating a buzz in the market. Very few applications live up to expectations. Choose the right platform to design your applications. Two names dominate – Android and iOS. Analyze your market and gain insight into your audience’s interest. Create an app that your target audience wants.

In-app purchases vs. Paid downloads:

Applications that offer a paid download have lost their demand in the competition. People no longer want to pay before use. This is why in-app purchases are gaining ground in the market. The apps allow users to download for free and offer limited services. They have fixed subscription fees for premium features. In-app purchases have become the buzzword in the app industry, and app owners are managing to attract the right interest with it.

In-app purchases are divided into three different categories: consumables, non-consumables, and subscription. Users make a consumable purchase when they use their products purchased in the app, such as virtual currencies. Non-consumables are those that have permanent use and never expire, such as a new level of play. Subscriptions are used to obtain new features or unlock a new installation for a limited period of validity.

Applications that earn money:

Whether you walk around the Apple App Store or the Google Play Store, you will get billions of apps. Some apps came out on top and others failed to grab attention. There are generally three types of apps which get huge in terms of profit.

• Game applications

• Matchmaking applications

• Private applications

Gaming apps rank first when it comes to making money. The past year has witnessed a number of gaming apps that are successful in increasing user interest. Candy Crush Saga and Pokemon Go are making headlines. Every day, these games bring in huge amounts of money and provide a solid basis for such applications.

While the gaming industry exceptionally benefits from the idea, matchmaking groups don’t stay too far away. These apps have a long list of subscribers and they are even willing to pay a fee to get premium installations. Tinder instantly becomes famous and is known as one of the top grossing apps.

Video streaming applications are also experiencing a sudden increase in demand. Netflix opens up the new market and works on a subscription basis.

The app industry is growing and improving by giving room for new ideas. Some private applications are also positioning themselves in the market and generating unexpected income through simple approaches. Apps like Telepathic and Hooked are the top profitable names in the books category. Their ideas were new because they offered a simple but interesting reading process.

Native Android app developers and iOS app developers have a huge demand these days. They are responsible for developing an application which greatly affects the intention of the users.

In addition to in-app purchases, there are a number of ways an app can generate income. Focus on advertising, email marketing, subscriptions, and other strategies to get the most out of your app.


There are generally four types of advertising that help an app generate revenue. Interstitial ads are full screen pop-ups displayed at a specific time. Users can close these ads by pressing the close button. Banners or display ads come in different shapes and sizes and appear at the top or bottom of an app. In-app video ads are also common and these ads display as an in-app reward. Native ads are designed to promote products.

Email advertising:

App developers design and develop apps, and it’s the strategy that makes them famous. Email marketing is an old concept and is still used by marketers. It increases the scope of an application. Email marketing is essential when you want to promote products or let buyers know about discounts and offers.

These are the things you can do to get benefits from your app. Free apps are beneficial in many ways. You need a good strategy to promote them.


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