Having a mobile app has become imperative for all businesses today, from startups to SMBs and enterprises. Mobile apps have made life easier and faster than ever. And today, almost all smartphone users prefer to use an app for almost everything they need, from buying their daily groceries to other essentials, clothes, booking tickets for movies, planning trips, reading news, gaming, etc. And that’s because an app can be opened and used with just a tap on the device. This growing use of mobile apps has also enabled millions of businesses to have an app on one or more platforms. According to Statista,
More than 5 million apps are already present on app stores serving users in different ways.
The Google Play Store now has over 3 million apps, and
Apple’s App Store has over 2 million apps.
This large number of applications already existing on the App stores has already increased the level of competition. Having a flawless and user-focused application is important today to stay ahead with the maximum number of users. And for this, it is essential to create completely bug-free and high-performance applications by overcoming all the challenges and complexities and avoiding all the common errors during the application development treat.
Here are the most common mistakes app developers need to avoid ending up with a user-friendly, ROI-focused mobile app.
Avoiding these following mistakes can help developers create a device-friendly, user-friendly, secure, and competitive application keeping in mind business requirements, target users, and current market demands.
Not doing proper market research:
It is important to do proper market research before you start with application development. App stores are flooded with different types of apps. And staying above competitors is not so easy. Doing a thorough market research can help you get an idea of the strengths and weaknesses of similar competing apps that already exist in the market. Application stores. And knowing what competitors lack and what they have can help you include better features in your app with current market demands in mind. And it can ensure greater user retention and user acquisition of your app.
Overloading the app with too many features:
Many of you may think that adding too many features can make your app more detailed and powerful. But that’s not actually the fact. Adding too many unnecessary features can just weigh down your app, slow down the loading speed and degrade its performance at the same time. Keeping functionality minimal can make the app cleaner, clearer, lighter and can also improve its performance and loading speed. Also, the less features there are, the less confusion there will be and the less likely it will be to install it.
Build the application without considering the target audience:
One of the most essential factors you need to consider before starting the process is who you are building the app for or who the target audiences are, what their tastes and preferences are. One of the main goals of building and launching an app is to get maximum user engagement, which makes it essential to consider the target users, their needs and expectations first.
Regardless of operating system and device compatibility:
It doesn’t matter whether you are creating the app for iOS, Android, Windows or for all, you need to make sure that the app looks the same on all devices. This means that you have to create an application compatible with the device taking into account the operating system on which the application will be launched. You should be aware of the OS market fragmentation and then build the app for all devices supported by that OS. This will increase the user base and ensure a great user experience regardless of the device used.
Disregard current updates:
The app development process does not stop once the app is launched. Regular updating of the application is also important. New technologies continue to emerge in the app market and staying up to date with them is key to staying ahead of the App Stores and ensuring your app is always up to date.
Developers need to consider several factors to give competitive edge to their apps like app performance, mobile app design, app optimization, troubleshooting, proper testing of the app, app icon, bug fixes, user engagement, user experience, security. of the application, etc. Building a successful mobile application is not so easy today and so it is important to consider these factors and identify and avoid all these errors mentioned above when application development.